Luxury brand launches first-ever online boutique and shopping experience
NEW YORK, Nov. 16, 2011 /PRNewswire/ — Montblanc officially launched its first ever e-commerce website in the US today, www.montblanc.com. In a site that showcases the refined world of Montblanc, the online boutique will allow consumers full access to Montblanc’s product range of timepieces, writing instruments, men’s and women’s jewelry, eyewear, fragrance and leather goods.
An online experience designed to reflect Montblanc’s dedication to timeless elegance and premier craftsmanship, the site features the brand’s iconic collections available for purchase online for the first time. The first global Montblanc e-commerce site is linked to the Montblanc brand site so that consumers can learn about the brand’s history and explore Montblanc’s special commitment to cultural advancement around the world. True to Montblanc’s commitment to the support of arts & culture, artists have been commissioned to create generative artwork inspired by the world of Montblanc which can be viewed on the newly launched website.
“The launch of a transactional website is an exciting phase in Montblanc’s very long history. While our shopping experience in store remains at the core, we are thrilled to be able to offer our exciting range of products to a wider audience, while maintaining a quality shopping experience,” said Jan-Patrick Schmitz, CEO of Montblanc North America.
Montblanc’s e-commerce site will prominently feature its collection of Swiss Timepieces. Montblanc timepieces are the product of the finest craftsmanship and Swiss watch making tradition. True to the brand’s commitment to quality and detail, each piece is designed and crafted to the highest standards in both Montblanc’s Le Locle and Villeret manufactures. Montblanc is now one of an exclusive group of watch manufactures in the world able to cover a watch making spectrum that extends from the art of haute horlogerie timepieces in its most traditional form through to the state-of-the-art innovation of today’s watch industry.
In addition, the site will also display limited and special edition writing instruments, including the new Tribute to the Mont Blanc Collection – which pays tribute to Europe’s iconic highest summit. The range not only features a unique interpretation of the iconic Meisterstuck Writing Instrument in lacquered snow white, but also includes jewelry and leather pieces inspired by the snow, ice and rocky surfaces that make up the Mont Blanc mountain.
The online boutique will also feature the Diva Collection, including screen icons Ingrid Bergman, Greta Garbo and Marlene Dietrich as well as the John Lennon Special Limited Edition Writing Instrument, with fine and silver jewelry and leather goods. Montblanc is expanding the brand’s reach into the realm of online shopping.
Montblanc’s site will also feature a new contest to celebrate the 190th anniversary of the chronograph’s invention by Nicolas Rieussec:The Beauty of a Second short-film contest. Presented by film-director Wim Wenders, The Beauty of a Second is an online tribute to this small unit of time. Everyone is invited to capture beauty in a one-second-long video and upload it. The task is to “seize the moment” and catch a second that the author considers beautiful. Online, people can vote for the best one-second videos, from amongst which Wim Wenders and his jury will pick a winner.
About Montblanc:
Established in 1906, Montblanc has built an unrivalled reputation for precision in design, materials and craftsmanship and today is one of the leading worldwide, diversified luxury brands, owned by the Swiss based Richemont group. For more information about Montblanc, visit www.montblanc.com.
SOURCE Montblanc North America
courtesy:fashionnews.com
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