Tag Archives: Color spectrum

White Clothes evolution in India



India is always abundant on colors, each with different meanings attached to it. Essentially, colors are an inherent part of Indian moods and traditions, but being a diverse country, each color speaks of differently on different geographies. White is the color that symbolizes peace, purity and wisdom, and is also ambiguously used to denote mourning and lifelessness.


During the Vedic period, all the different colors were associated with the various social castes that existed during that time. Hence ‘vama’ meaning ‘color’ was used to denote a particular caste. This no longer exists today, but, there are certain rituals that are passed from generation to generation and are deeply ingrained in our society. Hence, the color white denoting purity and light, which was exclusively reserved for the Brahmins or the higher caste during the Vedic Period, is still associated with them till date. White is a color of simplicity and this is why the members of the Jain sect wear white clothing. However, owing to the diversity of India, the exception to this rule can be seen in southern and western India where Brahmins wear brightly colored garb.

White is also a color that we associate with Hindu widows, as they are only permitted to don clothes of this attire. However, over the course of several years and through the emancipation of women, this norm has changed for the better. White has been associated with deep mourning and is the color that is still worn to funerals and ceremonies that mark death or the remembrance of a deceased. It is said that white clothes when worn by a widow help her to disconnect herself from the normal trappings and pleasures of life around her. This is commonly seen in the Northern part of India.
However, the southern part of India has a different perception and understanding of the color white as it is symbolic of purity, chastity and peace. India, being a home to multiple cultures and diverse population, has different interpretations of colors and symbols that vary across the length and breadth of the country.

The Making

White Red Saree

White Red Saree

Married women in the northern reaches of the country are not permitted to wear white on their wedding day, as white is associated with mourning and is therefore inauspicious. On the contrary the wedding attire of the bride in Gujarat is the ‘panetar saree which is a combination with red and white. Likewise, Bengali women wear white sarees with a red border on auspicious occasions. In Assam the bride wears a dress called the Mekhala Chaddar which is a white embellished saree and a Kerela bride wears a set mundu  which is a traditional white saree with a golden border for the wedding, as the color white is symbolic of chastity. The bridal saree of Odisha is called the ‘Saptakar’ and is made out of tussar silk with hues of white, red and black. The Indian Christian bride always dresses in white- be it a gown or a saree.
White is an amalgamation of the seven colors of the rainbow and that is why it is said to have the qualities of all the colors. In fact Saraswati, the goddess of knowledge is always seen in white dress, as the color is symbolic of knowledge, peace, cleanliness and purity. A lot of people in Ashrams and Yoga Groups wear white colors as it is also representative of spirituality.

The Trendsetter

kareena in white saree

White Saree

Lately, the color white has gained a lot of popularity owing to the various Bollywood divas and fashionistas, who have been photographed wearing white designer sarees and dresses. The white fashion trend was highlighted by Deepika Padukone’s white and gold saree that she flaunted at the Cannes Festival and became the most stylish show stopper on the red carpet. A lot of other Bollywood stars have also flaunted their white sarees, particularly Kareena Kapoor and Aishwarya Rai Bachchan who both appeared in almost identical white sarees and sleeveless red blouse ensembles.

 Courtesy : Utsavpedia.com


Carry yourself well with Orange


Carry yourself well with Orange

Orange is a great colour to brighten up any wardrobe as long as you understand what shade works for you. It is also a great colour that will be on trend this winter and, from what we are seeing at NYFW SS 2013, well into next summer! Just invest in the right pieces.

There are many options to choose from. Pick from the lighter shades of coral to bright tangerine and warm notes of deep rust that goes perfectly with Indian skin tones.
tyle an orange dress or jumpsuit with muted nude accessories and a fresh faced make-up to let the colour be the star. Gold and nude toned accessories go really well with Oranges.

If full blown orange is not your thing, try a printed dress with an orange base like Emma Watson’s Peter Pilotto dress at MTV VMAs this week or an orange accented piece like the Masaba sari on Manasi Scott. You can also pick separates, this shirt from Zara is a great pick that can be paired with a neutral skirt or trousers. Another great option is to experiment with the colour on your lips or jewellery.

Whatever be your pick, remember to carry the colour with confidence!


Colors in your dressing and luxury


Colors impact us in our daily life and how could we forget them in fashion? Ever wondered there is a psychology behind colors. Colors have the potential to make you feel happy or sad, hungry or relaxed.


Here is some psychology behind colors and how are we associated with them.

1) Red:- Positive: Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement,aggression

Red is the hot, crazy girl of colors, evoking powerful emotions such as fear, anger and passion.The mood red conveys changes dramatically when you lighten it (sweet and innocent pink) or darken it (sophisticated burgundy).

2) Blue:- Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm

Blue is associated with trustworthiness, strength and dependability — hence, the blue power suit because it projects that image of dependability and trustworthiness.

3) Green:- Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.

Green also looks good on every skin type and has a wide range of shades that allow you to modify your mood — from serious and sophisticated to fresh and bright.

4) Yellow:- Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.

Wearing yellow creates a very open atmosphere with people as it is an inviting color.

5) Orange:- Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.

Orange is a combination of sunniness of yellow and depth of red. As its in the middle, It’s also the color to choose when you want to stand out without taking a big risk.

6) Black:- Sophistication, glamour, security, emotional safety, efficiency, substance.

Black is clearly the go-to color when you want to look more regal and formal. It can be very elegant too.

7) White:- Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.

Visually, white gives a heightened perception of space.

8) Violet:-  stimulates intuition, imagination, universal flow, meditation, artistic qualities.

It is highly introvertive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality.

9) Pink:-  Physical tranquility, nurture, warmth, femininity, love,  survival of the species.

Pink is a powerful color, psychologically. It represents the feminine principle, and survival of the species; it is nurturing and physically soothing..

10) Brown:- Seriousness, warmth, Nature, earthiness, reliability, support, lack of humour.

Brown is a combination of red and yellow and a large percentage of black, it warm and softer and related to nature and earth. Therefore some people find it supportive.