What can fashion designers do to minimize the environmental impact caused by fashion? Can traditional fabric crafts be still preserved, and also hit the notes with fashion savvy consumers

Apparel and fashion industry is often accused for causing severe environmental impact. Fashion’s footprint is often caused by the vast quantity of water and energy consumed, and the waste contributed. But now there is a significant change in the same, proving how love for clothes and latest trends can make a positive difference to the planet. Clothing industry is increasingly influenced by the buzzwords; ‘green fashion’ ‘organic’ and ‘sustainable’.
Gone are those days when eco-friendly fashion was considered to be expensive and elitist. Today, sustainable fashion is omnipresent from quirky online portals to high profile malls, and high street outlets. Global trends are driven by customer’s preferences towards an ethical lifestyle.
The concept of sustainability is going through a miraculous transformation. Generally sustainable fabrics are more associated with coarse fabric, boring colors, and unappealing look. With the magical touch given by creative and environmentally focused fashion designers, sustainable fabrics are now taking pride by being featured in ramp walks. Fashion Designer Gaurang Shah describes sustainable fashion as ‘Fashion which does not fade away’. He says ‘Fashion which can create a rage due to its technical creativity ,revival of old craftsmanship etc is sustainable. Traditional fabrics are always sustainable. They can be made more stylish by giving it a contemporary touch. In this way, the value of heritage can be preserved and at the same time, the clothes would also be in par with the modern trends. Gaurang’s views also support the same.
Fashion designers contribute to a larger extend to the concept. The old things only has to be offered but with a different presentation in a different platter as per changing times. People won’t even realize but ultimately end up following those trends if we give a twist to it. Fashion designers always keep the changing trends in mind and mould their creativity likewise to offer something new all the time in already existing things
Sustainability is gaining utmost importance among designers and society as a whole. It is not just an end point, but an incessant process of learning and adaptation. Sustainable fashion designing not only changes our lifestyle, and trends, but also influences the way we think about design.

Article Source: fibre2fashion


Lara Dutta Launches New Bridal Pret Collection


Lara Datta

Back in October 2012, actress Lara Dutta launched her first line of ethnic designer wear for Chhabra 555 under the label Lara Dutta–Chhabra 555.

Now, she debuts a few new pieces for summer wherein each piece has been individually hand crafted.

Lara Datta

The pieces retail from Rs.15,000/- onwards and fall under the category of bridal pret. Lara has designed a wide range of forty-seven pieces which include Benarasi silk sarees to contemporary net sarees and from delicate Lucknowi chikankari sarees to flowing Jaipuri bandhanis.

10 Indian Designer Labels You Must Own in 2014


A new year, time for new beginnings is excuse enough for us to invest in an all-new wardrobe. But quite often, we’re confused about the designs and silhouettes we should invest in.

Make way for a brand new wardrobe in 2014


Tarun Tahiliani

Tarun Tahiliani pioneered the fashion movement in India by setting up India’s first multi-designer boutique, Ensemble, in 1987. Back then, just five designer labels adorned the racks.

More than twenty-five years later, he is still at the top of the crop and his own ensembles are much sought after by the discerning woman.If there’s one good reason you need to invest in a Tarun Tahiliani creation, it’s his undoubted mastery of drapery. Tarun mastered the art of draping at the Fashion Institute of Technology in New York and it has become his signature style.


Kareena Kapoor in Ritu Kumar (photo credit: Avinash Gowariker

Since 1969, Ritu Kumar has taken it upon herself to revive many of India’s dying traditional embroideries, crafts and weaves. In fact, the profusion of zardozi embroidery you see on designer racks today is actually thanks to Ritu Kumar, who painstakingly researched and brought back this long-forgotten Mughal craft to mainstream fashion.

If there’s one reason you need to have a Ritu Kumar outfit in your wardrobe this year, it’s because of the sheer excellence and intricate workmanship that define her outfits. It’s something very few other designers can even aspire to replicate.


MissMalini in Masaba Gupta

It’s been barely five years since Masaba Gupta debuted as a designer at Lakme Fashion Week. That hasn’t stopped style icons like Sonam Kapoor, Shilpa Shetty, Mandira Bedi and Jacqueline Fernandez from extensively wearing her clothes.

In 2012, the young designer was hired by the Satya Paul label as their fashion director and her collections for this House have been sell-outs across the country.

Masaba is known for her quirky prints and vibrant use of colours. From prints of cows to Tamil scripts, table fans to machinery and lipstick prints to phone booth prints (for Satya Paul), your wardrobe would be incomplete without one of Masaba’s signature printed silhouettes.


Juhi Chawla for Shruti Sancheti

Textiles are as much our fashion heritage as embroidery in Indian fashion. Each state in India has a wide variety of ethnic weaves and Nagpur based designer, Shruti Sancheti, celebrates them in her garments.

Over the past few years, Shruti has dabbled with khadi, shibori work (an intricate tie-n-dye technique from Jaipur), chanderi weaves from Madhya Pradesh and Kerala mundu weaves as well.

In fact, her autumn/winter 2013-14 collection was crafted from specially designed traditional Maharashtrian weaves like ruiphool, rasta weave, karvat kati, narli, jyot and totapuri.

Needless to add, your wardrobe for 2014 would be incomplete without one of Shruti’s modern silhouettes fashioned from traditional, ethnic woven fabrics.


A Manish Malhotra design

We admit some of us love them and some of us hate them. But truth be told, the anarkali is a classic Mughal silhouette and no designer in India is as well known for their anarkali silhouettes as Manish Malhotra is.

Madhuri Dixit and Huma Qureshi in Manish Maslhotra anarkalis

Madhuri Dixit and Huma Qureshi in Manish Maslhotra anarkalis


Sabyasachi Couture

A Sabyasachi design

Looking for romance with a touch of the old world charm? Invest in a design by Sabyasachi Mukherjee.

The Kolkata based designer has made a trademark out of fussing various textiles and muted colours to create beautiful silhouettes that are timeless in their look and appeal.

Sabyasachi Mukherjee designs

The vintage look in his designs effortlessly compliment the wearer and the best way to sport them is with a touch of geek chic.


Bibhu Mohapatra - Resort 2013

Bibhu Mohapatra worked with the legendary Halston as an assistant designer and then launched his own label in 2008 in New York. His designs have been worn by many Hollywood celebrities and even First Lady Michelle Obama.

Even though Bibhu’s silhouettes are decidedly western, he uses Indian elements for that orient-meets-occident appeal. For example, his resort 2013 collection was inspired by Morocco but had ikkat weave prints, a tribute to his native state of Orissa.


Manish Arora with Amrapali Fall 2013

Every girl wants to look like a rock star at least once in her life and THE ONLY Indian designer to go to for rock star chic is Manish Arora. Hell, even Lady Gaga, Fergie, Katy Perry and Nicki Minaj go to him when they want to create a dramatic fashion statement.Manish’s designs are not for the faint-hearted but if you want to sport a toned down version of his psychedelic sensibilities, you have the option of wearing his pret designs as well as his line of jewelry for Amrapali


Troy Costa

When you talk about menswear in India, few designers come to mind for the quality of their work and their design sensibilities. And after much consideration, we think Troy Costa is pretty much the go-to designer if you’re looking for a dollop of dandy style.

Troy has his men dress up like they’re walking the red carpet, in slim-fit suits and razor sharp tuxedos. His design ideology is vintage in attitude but modern in cuts.


Designs by Arjun Khanna

Arjun Khanna is a master at men’s couture and is known for creating the most sublime wedding sherwanis, jackets and kurtas for Indian grooms.

Arjun Khanna

But it’s his sporty styles that also have us saving up to invest in for our 2014 wardrobe. His last collection had an underlying influence of “bicycle style” in his pieces.

This collection of cropped jackets, three-piece layers and waistcoats with military influences are inspired by everything from the messenger boys of the 1940′s to modern day BMX bikes.

Just right for a sporty night on the town.


Choose gown according to body type


Designer Pam Mehta says keeping your body type in mind is very important when buying a stylish gown.

For a pear-shaped body, one should opt for A-line gowns with plunging neckline, halter or embellished neckline. Someone with an apple-shaped body can go for an empire or dropped waist gowns and these people should avoid embroidery, drapes around mid-section,” Mehta told IANS.

Women with heavy arms can go for gowns with bell sleeves while plus size women should avoid gowns which are too loose. Instead, go for good fit, not fitted, but well draped ones,” she added.

Mehta has launched a range of flowy and colourful gowns. She has used subtle nude and sea green to fuchsia, blue and purple for the line which has been launched under her label Kisneel by Pam.

Women with a short height are often told to avoid gowns, but Mehta tells otherwise.

“A woman with a short height can go in for princess style or sheath style gowns. Empire and mermaid styles have also been popular if the fit is right,” she said.

For a dropped neckline keep your hair open and soft curls can look good too. One can accessorise the look with a nice pair of stilettos and a nice clutch. Depending on the look of the gown, one can wear a sleek pendant drop or a chunky necklace,” Mehta said.


Still Looking For That Dream Trousseau? Just Follow Payal Singhal’s Checklist!


When it comes to putting your bridal trousseau together, take a moment to pause and reflect on how exactly you wish to look on your big day. The secret is to make sure that each and every outfit you pick is in sync with your personal style. Gone are those days when the amount of sequins or the weight of swarovskis on your lehenga defined you – nowadays, it’s all about how different you look or how unconventional your ensembles are.

Payal Singhal copy
This week, we’ve got expert advice from Payal Singhal, fashion designer and trend spotter, whose loyal NRI client base swears by her concept lehengas, saris and other Indian and Western wear.
Her philosophy is simple: A bride should wear the outfit and not let the outfit wear her. She also took us through the latest bridal trends and gave us some useful dos and don’ts .
So ladies, pull out that to-do list and make notes – these sartorial lessons will come in handy, long after the wedding season is over. 

How to Pack a Wedding Trousseau

Give a lot of thought into what goes into your wedding trousseau. Pack a variety of pieces that can be worn to different events related to the wedding – from the sangeet to the reception. Mix and match outfits – maybe a sari worn with a crop top or a lehenga with a sari blouse. Use your creativity and make newer looks with your existing clothes rack. Plus, you save space and money. 

How to Choose the Right Colours 

I always advise brides to pick outfits in colours that work best for their skin tone and complexion. But first, do a colour test. Wear certain hues and decide what looks best on you. Also, heavy lehengas just weigh a bride down on her big day. Rather, let it be beautiful, unique and super light so you can dance to your favourite number without any hassles.

What to Invest In

Nothing requires research more than bridal wear in India. Women here love to don new trends and styles each passing season. While that’s a great thing, you can also fall prey to a fad, end up spending a bomb and regret not getting to use it ever again, after the wedding.
If you are keen on wearing your wedding outfit again, go for a sari. It’s a great investment. Change your blouse, mix-and-match your border and mostly, you gotta agree… saris are timeless.
Churidar-kurta sets in classic cuts and styles can also be worn to several occasions for years to come. Most brides love lehengas, but let me break the news to you — they’re usually the most expensive and have the least repeat value. If you’re looking at your trousseau as an investment, think twice before settling for a lehenga. Go for an anarkali or a churidar because you can change it up with a different dupatta and re-use it again and again.

What to Flaunt

Bridal outfit apart, the mehendi and sangeet functions also warrant showstopper outfits.
Most brides-to-be end up picking long lehengas or saris for the mehendi function, and the beautiful, artistic mehendi remains hidden! Thankfully, modern day brides like to experiment, so I’d recommend short calf-length lehengasThey are comfortable, look trendy and help show the off the mehendi on the legs and feet too. Mission accomplished!

What Jewellery To Wear

I think that jewellery is something that is extremely personal that the styles chosen should reflect your personality. You’ll know the right piece when you see it; it should either appeal to you visually or emotionally. When it comes to jewellery, it’s not necessary to go for the most expensive set in the store or to match it to your lehenga. Pick the design with which you are able to connect and you can easily wear it as a contrasting set.

How to Make a statement

A sari, lehenga or a floor-length anarkali — the important thing is to make a statement. After all, it’s your day and all eyes will be on you. Don’t let the pressure get to you though and follow these simple tips to sari-torial awesomeness.
* Wear an unconventional sari with statement jewellery to stand out.
* If you’re wearing a lehenga, opt for a striking colour combination and go for an exquisitely embroidered one. Look for perfection – no hanging threads, no scary motifs. Just something with a good finish – and we all know how rare it is to find a beautifully ‘finished’ piece. Top it up with intricate silver and gold embroidery for that awe factor.

What Trends to Follow

Soft neutrals and pastel hues are in great demand for reception lehengas whereas bright jewel tones work wonderfully for the main wedding ceremonyKalidar lehenga saris (a great invention!) and floor-length anarkali gowns are also riding high on the trend wave this season.
But as I always say, don’t follow trends blindly. The season in which you’re getting married also needs to be factored in before making the final choice.
If it’s a winter wedding, go for crepes, velvets and brocades while outfits in georgettes, chiffons and tulle work are best left for a summer wedding.


WIFW 2014-15 dates out


-Fashion Design Council of India (FDCI) has announced the dates for the 22nd edition of the Wills Lifestyle India Fashion Week Autumn-Winter 2014.

The dates are March 26-30. FDCI has also set the dates for the 23rd edition of WIFW Spring- Summer 2015, and this will be held between October 8 and 12, 2014. The venue remains the same: Pragati Maidan. Source:- TOI