Yash Raj Films launches its first Bollywood inspired fashion line Diva’ni

Standard

Indian film production major Yash Raj Films (YRF) has brought Bollywood fashion closer to fans and fashion enthusiasts by opening its first Diva’ni store here. It is a one-stop destination for cinema-inspired fashion for women.The first Diva’ni store has opened in south Delhi’s South Extension market.

YRF’s flagship fashion store opens in capital

Be it sensuous chiffon saris, stylish gowns or other elaborate ensembles in films like ‘Lamhe’, ‘Dilwale Dulhania Le Jayenge’, ‘Dil To Pagal Hai’, ‘Mohabbatein’, ‘Bunty Aur Babli’ and ‘Band Baaja Baaraat’ over the years, several YRF movies have set fashion trends galore.

Image

 

YRF has tied up with ethnic wear brand Karol Bagh Saree House (KBSH) for the new label.
Pamela Chopra, wife of late filmmaker Yash Chopra and Bollywood actress Rani Mukerji were present to launch the store here Wednesday evening.

“This, in a way, is a tribute to my late husband, Yash Chopra, who was known to take a great interest in dressing his divas,” Pamela said in a statement.

“This collaboration is to create high end couture and also economically priced pret range of traditional Indian clothes,” she added.

The store accentuates the amalgamation of cinematic grandeur and fashionable designs. The highlight of the store is a quintessential ceiling inspired by the renowned Michelangelo design, depicting some of the most iconic scenes from classic YRF films.

Source:msn.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s